Hey friends, welcome back!! This week I want to tell y’all about twin brothers who created a strong personal brand, and have now created a business and brand that might be considered completely unexpected for them. 

INTRODUCING… 

THE DOLAN TWINS

A little bit about the Dolan Twins: 

Ethan and Grayson Dolan are twenty-year-old twins who gained fame and popularity in their early teen years. They first gained popularity on Vine, but their main platform is now YouTube, where they have over eleven million subscribers. They are originally from New Jersey, but they moved to Los Angeles by themselves when they were only fifteen to fully emerse themselves in the YouTube world. Since then, they have launched a podcast and their own fragrance brand. 

A major part of their personal brand is centered around them being twins. They showcase life as twins like how close they are to each other, their arguments, their similarities and differences, and all kinds of other things. People are very interested to know what it would be like to be twins, and Ethan and Grayson do a good job of showing people that. They also share a lot about tattoos, traveling, and their vegan lifestyle. 

Even though they are branded together, they are obviously two different people, so they try to post more individual things on their personal Instagrams. However, they still share tons of twin content. 

Ethan shares a lot about his girlfriend, long boarding, and cooking vegan food.

Grayson shares a lot about working out, building, and being outside.

In the past, their YouTube channel was full of fun videos where they did challenges, pranks, and  showcased their crazy adventures as twins. They used to post videos every Tuesday. However, they have recently done a little bit of rebranding on their YouTube channel and have begun posting vlogs every Monday, Wednesday, and Friday. They want to show their audience more of who they really are and what they do every day instead of putting on an act of being crazy boys. They are sharing more about the things they love to do, like working out, long boarding, hanging with friends, cooking vegan food, and other everyday things. 

The twins have always been very vocal about their mental health and strive to help people by sharing their experiences and being vulnerable with their audience. They have been through quite a lot in their life and want to shed light on how they’ve gotten through it. Their father passed away from cancer in 2018, and in January of this year, they released a documentary about him. They also started a foundation for him called Love from Sean to raise money and awareness for cancer and the people going through it. I can only imagine how difficult it would be to lose a parent, so I think it is awesome that they are sharing their pain and grieving experiences with their audience to relate to and help people going through similar experiences.

They started a podcast called “Deeper with the Dolan Twins” as a way to get closer to their audience and grow a deeper connection with them. Having this podcast allows them to speak more into their thoughts and feelings and go deeper than they do on their YouTube channel. On the podcast, they talk about things like mental health, life lessons they’ve learned, funny stories, behind the scenes as social media stars, and other things. A few weeks ago, they launched a second YouTube channel to bring their audience podcast video. 

In 2019, they launched a fragrance company called Wakeheart with an investor named Kevin Gould. When they first launched their business, it had no affiliation with the Dolan Twins because they didn’t want it to be like merch or have people view their business a certain way because of who created it. The company originally sold three fragrances, but after a little bit, they announced that they were the co-owners and have since released a Dolan Twins x Wakeheart fragrance collaboration that includes a signature scent for each of the boys. Last month, Wakeheart also released a crystal candle collection as well as a new fragrance. Their brand is all about promoting the making of memories and encouraging the “confidence to be free” (About page on http://www.wakeheart.com). The Wakeheart Instagram page posts very aesthetically pleasing photos of their products and things that encapsulate their brand image and inspiration. Their feed changes according to the new products they are promoting. All the pictures are neutral colors and have a golden sunshine look about them. They utilize the tap-to-shop feature in their photos. They use the highlights feature to talk more about their products. This brand is something that wouldn’t be expected for young twin guys to create but it honestly fits them very well. They love to travel and create memories and get inspired by the things around them. 

Sharing their lives online has allowed Ethan and Grayson to be very successful and also help many people.

If you are ever curious about life as twins in general or life as famous twins, check out their YouTube, Instagrams (@dolantwins, @ethandolan, @graysondolan), and podcast. Also, if you’re looking for a new scent, their brand Wakeheart ( http://www.wakeheart.com ) is a great place to find one. 

Have a great week and I’ll see y’all next Saturday!