Hello friends! This week’s post is focused on one of the funniest and most relatable influencers out there.

INTRODUCING…

EMMA CHAMBERLAIN

A little bit about Emma: 

Emma is nineteen years old and lives on her own in Los Angeles. She dropped out of high school her junior year, started a YouTube channel, and moved to LA to fully immerse herself into the world of YouTube. Since then she has amassed millions of followers and gained an immense amount of success. She is known for her funny and relatable content and unique editing style. She has worked with many brands including the huge fashion brand, Louis Vuitton, and has been to Paris Fashion Week multiple times. She also recently launched her own coffee brand Chamberlain Coffee. 

Her personal brand is centered around being 100% authentic and real. As opposed to being like most influencers and trying to appear to live the perfect life, Chamberlain is all about being realistic. People love this about her because it gives them something to relate to instead of making them feel less than and compare themselves to others. She doesn’t strive to put on show for her audience by looking or acting her best, instead she is completely herself. She often films herself crying, burping, and things like that. She is very open about her mental health and all the things going on in her life. Being unapologetically herself has led her to gain almost ten million subscribers on YouTube and almost eleven million followers on Instagram.

Her editing style on YouTube includes zooming in, adding text and sound effects, and other special effects. Before Emma, this editing style had never been done before, but now many people are following in her footsteps and using the same editing style. The videos she posts are unique and very on brand for Emma. 

Following her success on YouTube, Emma has gained a lot of followers on Instagram. Emma posts on Instagram almost everyday. She is very into fashion and she shares a lot of outfit pictures with her followers on Instagram. In addition, she started an IGTV series called “Styled by Emma” where she styles people who are often too busy focusing on their job to focus on their style. Some of those people include a toxicologist, a NASA engineer, and a mail carrier. She also posts pictures promoting her partnerships with Louis Vitton, Bliss, and other products. As of lately, Emma is trying to up her Instagram game and posts more pictures of her looking polished. However, she always posts a carousel of photos so there will always be a few pictures within a post of her being her natural and funny self. In a lot of her posts she is throwing up her middle fingers to the camera. She also posts a lot about coffee, but more specifically her coffee brand. 

At the end of 2019, she launched her own coffee brand called Chamberlain Coffee ( http://www.chamberlaincoffee.com ). She has been a lover of coffee her entire life and views it as more than just a drink that gets you going, but also as a way to make connections. Chamberlain Coffee is committed to bringing their customers coffee that is responsibly made, sustainably sourced, and sustainably packaged. They recently rebranded and they now offer five different blends of coffee that cater to all types of coffee drinkers. Since rebranding, the Chamberlain Coffee Instagram account has shifted to posting more colorful photos and ones that reflect the new coffee blends. The pictures also have the same rounded edges and have the tap to shop feature with links to purchase the blends in the pictures.  

Emma has gained huge success while also staying true to herself, which is very difficult for a lot of people to do. She has set herself apart from the rest of the industry by being her authentic self at all times. Emma always keeps me laughing, but she also gives me someone to relate to since she is so open about her mental health. Seeing someone the same age as me be successful is very inspiring. 

Be sure to follow Emma on Instagram (@emmachamberlain) and subscribe to her YouTube channel for lots of funny and relatable content!