Hello everyone! This week’s post is all about someone who is fun spirited and legendary.

INTRODUCING…

INDY BLUE

A little bit about Indy:

Her birth name is India Blue Severe but she goes by Indy Blue. She is 23 years old and she lives in Utah with her boyfriend, Jack, and their baby boy, Seven. Instead of going to college, Indy began traveling the world and documenting her experiences through photography and videography. She would find cheap ways to travel and her and her friends would just get out and explore. She is known for her crazy adventures, authenticity, writing skills, impeccable music taste, and her spunky and fun personality. In 2016, one of her travel videos went viral and her career took off from there. Her videos are so amazingly done and let me tell you, they will make you feel things. She has a successful YouTube channel, 338K followers on Instagram, a blog, and her own fashion brand. 

The content she posts is extremely fun, creative, and shows her drive for wanderlust. Her life is one big adventure that she brings her followers along for. While most of her content is exciting, she doesn’t stray away from being vulnerable and authentic with her followers. When she was pregnant with her baby boy Seven, she had a lot of complications and she honestly shared everything on Instagram, from her hospital experiences, to near death experiences, and to diagnoses. Since she had Seven, she now posts an abundance of insanely cute photos and videos of him. While she has had to take on a new role as a mom, she is still staying true to her authentic and fun self by posting captivating videos and sharing her new adventures. 

A few years ago Indy and her friend, Bronson Christensen, launched the brand Indy the Label and then last year they changed the name to Lonely Ghost ( http://www.lonelyghost.co ). They sell things from t-shirts, to sweatshirts, to sweatpants, to key chains, to phone cases, to masks, and many other things. The brand is all about embracing the lonely feeling we all have and giving you a place to be lonely but with other people. You can tell Indy is passionate about and loves her brand because she constantly reps it and creates products that hold meaning to her and her followers. Lonely Ghost is known for the phrase: “I love you, say it back” , but they also use other phrases such as “text me when you get home”.

Indy has used social media to grow her personal brand as well as her fashion brand. All of the pictures she posts and the photoshoots she does for Lonely Ghost are aesthetically pleasing, creative, and cool. Her followers look forward to seeing all the pictures and videos Indy creates and shares. People are drawn to her and her content because of the feeling of connection she brings and the wanderlust she inspires.

On the Lonely Ghost Instagram page, all the pictures have the same little pastel rainbow stripe at the bottom to give them a cohesive look. The pictures are all trendy and fit the brand. Whenever they launch a new product they release a super cool video shot by Indy, which everyone loves. They do a great job of utilizing the story and highlight features of Instagram. On their story they repost people wearing their brand and save it to a highlight called “GHOST GANG”. They also post wallpapers that are unique to their brand for their followers to screenshot and use. In addition, on Friday’s they get on their story and post a series of photos similar to a mood board and call it “FRIDAY FEELS”. In some of the captions they ask questions or encourage people to comment something which stimulates their engagement. Their popular phrases are commonly used and are sometimes simplified into acronyms like “ilysib” and “tmwygh”. The use of these phrases markets for the brand and gives them further visibility and recognition. The brand and these phrases give people something to connect with, which is Indy’s main goal. 

Indy started out doing what she loved, which was traveling and creating videos and that has now given her a full time successful job. Like the other people I have written about, Indy exemplifies what it means to follow your dreams and do the things you love. 

I hope you found someone new to follow and learned a little bit more about a brand, it’s creator, and the impact social media has had on them. Follow Indy on Instagram (@indyblue) for a feeling of excitement and wanderlust. 

Talk soon :))