Welcome to another week of Branded By! This week we’re focusing on one of the most creative and talented people I follow on social media. 

INTRODUCING…

TESSA BARTON

AKA TEZZA

A little bit about Tezza:

Tezza is a unique and brilliant photographer, creative director, and entrepreneur. She recently moved to Los Angeles with her husband, but prior to that they lived in New York City for many years. Her husband is also a photographer, and they work together full time. Tezza has 1.3 million followers on Instagram and she is the founder of the Tezza App and the Tezza Shop. In addition to working for herself, she also works with many big brands such as Tresemme, and has even done a shoe line collaboration with ALDO Shoes. She has also done work for New York Fashion Week. 

Tezza is an extremely talented and creative photographer. To take her photography to the next level, she created her own presets to edit her pictures with. People really liked the way her photos looked and were constantly asking how to edit like her, so Tezza started selling her presets. They became super popular so she created the Tezza App, where people can pay for a subscription and have access to all of her presets and other photo and video editing tools. I personally have the Tezza App and it is so awesome! It is super easy to use and any of her presets can quickly transform your content. Using presets is a super easy way to take your content to a whole new level because it can give all your photos the same uniform look and add a little something extra to them. On her personal Instagram, Tezza is constantly talking about her app, informing her audience about new presets, providing tutorials about app features, and talking about things going on behind the scenes of the app. Her husband, Cole, is the coder of the app, so they both have a huge role in developing this app. 

In addition to having an app, Tezza also has her own shop (www.shoptezza.com) where she sells a variety of things. In this shop she sells sunglasses, collage kits, and more. She has four different sunglass types, each of which are offered in a few different colors. Each type of sunglasses is named after someone super important to Tezza. She also sells a few different versions of a collage kit that people decorate their walls with. She started out just selling Tezza Collage Kit, but because it did so well, she now sells a Coastal Kit, City Kit, and Dream Kit. Each kit consists of 150 different pictures that have been taken and curated by Tezza and Cole. The Dream Kit is their first half kit which has 75 images. 

On Tezza’s website, she also promotes Sophie’s Place, which “is a dedicated space for music therapy in children’s hospitals across the country” and is in memory of her sister, Sophie.  (Sophie’s Place page, www.shoptezza.com).

Tezza uses social media to help set herself apart. The content she posts on Instagram is very creative and unique. She is very into fashion so her outfits are always super cool and the poses that she does are very different from what many people do. She has created a personalized hashtag #benditliketezza, that she uses on all of her pictures where she is doing some sort of cool bend. She encourages her followers to use the hashtag to show off their poses, and she even did a contest to boost the use of the hashtag. She takes advantage of the features Instagram offers, and posts Reels, IGTVs, and stories. She shows that she cares about her followers by answering questions that they have about her products and other things. She has even started sharing photography and videography tips. She interacts with her followers through question boxes on her stories. She posts a lot about her app and shop, whether its promotion or tips and information. 

The @bytezza Instagram account is for the collage kits. The content posted there is a combination of user generated content and images from the collage kit. This account utilizes stories and highlights to post about the kits and provide information about how to put up your kit. The @tezza.co Instagram account is for Tezza’s eyewear. This account is also a mixture of user generated content, pictures of the products, and aesthetic pictures that fit the brand. The @tezzaapp Instagram page is for the Tezza app and also posts a combination of Tezza’s photos, user generated content, and brand related pictures. They use highlights give tutorials, post their followers work, and share tips. Every photo posted by Tezza, whether it is on her personal Instagram page, or her brand’s pages, is extremely aesthetically pleasing and creative. 

Every time I see her content, I am amazed by her talent and ability to be so creative. Tezza has inspired me to get back into photography and explore my creative side. 

Be sure to follow Tezza on Instagram (@tezza) and if you want to take your content a step further than the basic level, download the Tezza App. 

Talk soon 🙂