Hello everyone! I hope everyone is having a great week so far. 

The goal of Branded By. is to introduce you to the person or people behind a brand and explore how they have used social media to further their brand. Each blog post will be dedicated to a different person and their brand.

For the first blog post I want to tell y’all about one of the very first influencers I ever followed, and honestly, she is one of my favorites. Let’s jump right into it!

INTRODUCING…

AMBER FILLERUP CLARK

A little bit about Amber:

Amber Fillerup Clark is a hair guru, a blogger, an influencer, an entrepreneur, a mom, and so much more. She lives in Arizona with her husband, David, her three kids, Atticus, Rosie, and Frankie, and their dog, Chauncey. She has loved hair since she was little and has always used it as a way to express herself and her creativity. She bought her first set of hair extensions when she was fifteen (15) and that furthered her love for styling hair because it took away some of the limitations you face when trying to style shorter and thinner hair. To showcase her hairstyles and daily outfits, she started a blog called Barefoot Blonde. Since then the blog has grown tremendously and she now shares things about lifestyle, beauty, travel, and fashion. In addition to running a blog, Clark runs her two (2) businesses, BFB Hair ( http://www.bfbhair.com ) and dae hair ( http://www.daehair.com ). 

BFB Hair is a hair extension company whose mission is to “challenge conventional standards of beauty by providing women with confidence through innovative products for different hair lengths and needs” (About page on bfbhair.com). BFB Hair offers three (3) different types of extensions : BFB Classic, which provides added length and thickness. BFB Fill-ins add volume to shoulder length hair. BFB Up adds length and volume to help you achieve all your updo looks, such as a high pony, top knot, and braids. BFB Hair offers twenty three (23) different color shades and to help you find your perfect color match they offer a free at home try on kit that contains three (3) to five (5) sample wefts. They offer tutorials and scheduled video chats and appointments to help their customers pick the right shade and offer styling help. 

dae hair is Clark’s most recent business venture, which launched earlier this year. With fresh orange blossom scents, sunset colors, and desert botanical ingredients, the line is inspired by Clark’s home of Arizona. dae hair is designed to be a simple and effective part of your every”dae” life, from dawn, afternoon, to evening. They offer 4 different products, shampoo, conditioner, deep conditioning treatment, and their new prickly pear hair oil. You can purchase these products through their website but Sephora recently picked up their line and now carries it in stores and online. dae hair is also making a positive impact on the world with their water initiative. “For every unit sold, dae will donate the equivalent of one shower or 65.1 liters of water on the customers behalf to charity: water. This will all go to fund water projects in areas of need throughout the world” (Water initiative page on daehair.com).  I personally bought the shampoo and conditioner and I absolutely love it. It smells heavenly and leaves my hair feeling so soft and nourished, not to mention that everything about it is so aesthetically pleasing. It may sound cheesy but dae hair has not only transformed my hair but also given my shower a cute new look. 

With 1.3 million followers on Instagram, Amber Fillerup Clark is also an influencer. On her Instagram she shares things from her everyday life, to her family, food, things to do with kids, her home, as well as business related things and behind the scenes. She does partnerships with brands to promote them and give her audience discount codes while sharing her favorite products. 

She has used social media to set herself and her brand apart in so many ways. Across her personal account and both of her business accounts she uses aesthetically pleasing colors and images. She utilizes the highlights function of Instagram and depending on the account, she highlights things that her specific audience would like. For example, on the BFB Hair page she has highlighted tutorials, color matching, ordering information, reviews, and so much more. She has created customized hashtags like #daetexture, #barefootblondehair, #barefootblondehaireverywhere, and others to engage with her audience and have easily accessible content. Her businesses and her personal brand have all gained popularity with the help of social media, through interacting with her audiences and producing content that her audience wants. Through social media she also shows her care for her community. She promotes the water initiative of dae hair and she also donates money to many other charities and organizations. She raises awareness for social causes and promotes positivity.

She is one of my favorite people to follow on Instagram and all of her content is amazing. Her photos are always so beautiful and warm, which reflects exactly how Amber is. Her style is so cute and obviously her hair looks phenomenal every day. She travels quite a bit and she takes the coolest photos of the places she visits, her family, and herself. I love how on her personal page she is very real and she also shares a lot of behind the scenes business things. I have nothing but great things to say about her and I could probably go on and on but I’ll end with this: I love getting a glimpse into other people’s lives and being inspired by amazing people like Amber. 

Follow Amber on Instagram (@amberfillerupclark)!

I hope you learned something new today and maybe discovered someone new to follow on social media. Thanks for reading! Talk soon :))